Sodastream announced today plans to expand into Brazil with their new distribution partner Grupo M. Cassab. This is the second of recent announcements regarding increased market expansion into new countries for the Home Soda Maker company. It was just a couple of weeks ago that I released an article about Sodastream‘s Announcement to expand into Japan.
AIRPORT CITY, Israel, Nov. 9, 2011 /PRNewswire/ — SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that it has signed an exclusive distribution agreement in Brazil with Grupo M. Cassab, a company that has managed global consumer brands in Brazil for more than 80 years. SodaStream products are expected to be available in Brazil during the first quarter of 2012.
“We believe that SodaStream is going to be a very exciting and widely-used product in Brazil,” said Andre Cutait, General Manager of M. Cassab. “Carbonated soft drinks are very popular in our country, and SodaStream provides a new, smarter and more sustainable way to enjoy them. We plan to include some local flavors that are a part of our culture, and look forward to bringing the SodaStream revolution to Brazil.”
“We are excited to partner with M. Cassab to bring SodaStream to Brazil, the third largest carbonates market in the world,” said Daniel Birnbaum, CEO of SodaStream. ”We are confident that the many attractive benefits of SodaStream will be embraced by consumers in Brazil and expect that this new market will become an important contributor to our long-term performance.”
The Company also announced that its products are now available at El Corte Ingles in Spain and at Tesco in the UK. El Corte Ingles is the largest department store group in Europe, with a 75-year history of business in Spain. Tesco is the leading grocery market in the UK and the world’s third largest retail group.
Mr. Birnbaum concluded, “SodaStream continues to steadily expand at quality retail across our global business. Tesco and El Corte Ingles are outstanding shopping destinations in their respective categories for Spain and the U.K., and our presence in their stores will help validate our category and strengthen our brand equity while increasing consumer awareness and household penetration.”
Many have questioned Sodastream’s staying power over the past several years with skeptics calling the product a short lived fad. Given the company’s history and market penetration, it seems to me as if Sodastream is here to stay.