I began my journey with Sodastream before most people had ever heard of the product. This might be why I really get a kick out of watching Sodastream continue to grow and expand their presence. The growth of Sodastream here in the U.S. has been slow but steady and I always enjoy getting excited e-mail messages and pictures from readers when they see Sodastream popping up in more and more of their local stores. The picture to the left was sent in by Mr. Corbin, in Minneapolis, MN with the caption “Now at the local Hippie Grocery Store.” Laugh if you will but these messages are sent with increasing regularity and are a sign of Sodastream’s increasing popularity in the Untied States.
Not only is Sodastream expanding here in the United States but they continue to expand their presence in the International market. Most recently, Sodastream has announced that they will be taking the Sodastream Home Soda Maker to Japan. Here is a clip from an article regarding the announcement
SodaStream Announces Debut In Japan
AIRPORT CITY, Israel and TOKYO, Oct. 27, 2011 /PRNewswire/ — SodaStream International, Ltd. (SODA) announced that its products are now available for sale in Japan following today’s media launch event from the ABC Cooking Studio in Tokyo which featured over 50 members of local and national media, along with celebrity well-wishers and other distinguished guests from the consumer retail industry. In April 2011, SodaStream signed an exclusive distribution agreement with Synergy Trading Corporation and had advised that the products would be available in Japan during the fourth quarter of this year.
“We are excited to be among the first retailers to welcome SodaStream to Japan,” said Naoko Ueda, Chief Buyer of Takashimaya, Japan’s premier department store providing high-quality consumer products nationwide for over 180 years. “Our customers can experience the entire SodaStream product range, including soda makers, flavors and CO2 refills, and we are confident that they will enjoy the many benefits that it offers.”
“The SodaStream revolution is here,” stated Toshihiro Haranaka, founder and CEO of Synergy Trading Corporation. ”We believe that Japanese consumers will embrace SodaStream and we are proud to unveil it for the first time at this exciting SodaStream launch event.”
Daniel Birnbaum, CEO of SodaStream, commented from today’s event in Tokyo, “Since announcing our distribution agreement six months ago we have worked diligently with our partner, Synergy Trading, to begin offering our system in Japan, including preparing new flavor formulations specific for this market. We believe that the many benefits of SodaStream, such as convenience, value, health and wellness, and environmental friendliness, will resonate strongly with Japanese consumers. In addition, SodaStream offers a space-saving benefit that is particularly helpful in Japan, where kitchen space is typically small. We look forward to working closely with Synergy Trading as we continue to build out our retail presence in this important market during the years ahead.”…
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Sodastream seems to be very good at designing their product specifically for the consumers in the market they are targeting. It will be quite interesting to learn more about these new “flavor formulations” specific to Japan and if consumers here in the U.S. will benefit from these new flavor creations. One thing is for sure, Sodastream is moving forward at an impressive pace. With over 40k retail stores in forty-two countries across the world, Sodastream can no longer be called a fad. If I were a Coke or Pepsi executive, I would be watching Sodastream very closely.
Read my Sodastream Review to learn more about Sodastream.
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