Sodastream announced this week they will be releasing a new line of flavors sweetened with the all-natural and plant based sweetener, Stevia. Customers have often criticized Sodastream for their use of artificial sweeteners in their product but the company has been making strides to correct consumer’s concerns. This move began in spring, 2011 with the release of Sodastream Sparkling Naturals, an all-natural and sugar-sweetened line of flavors. The new line of stevia-sweetened flavors continues Sodastream’s more natural approach and will feature twelve new flavors including peach-pear, pink-grapefruit, orange, cranberry-apple, lemon lime and a new diet cola flavor scheduled for release later this year.
Sodastream customers in Europe will be the first to benefit from the new Sodastream Flavors but customers here in the United States will not have to wait long. Sodastream is set to premier the new stevia-sweetened flavors at the 2012 International Home + Housewares Show at McCormick Place in Chicago on March 10th. Sodastream will be releasing the new flavors for sale in the United States later this summer. This just so happens to be about the time Sodastream is scheduled to release the new Sodastream Country Time and Crystal Light Flavors in a co-branding deal with Kraft to make their flavors available in a fizzy format for use with the Sodastream Home Soda Maker lineup. It will be interesting to see if any of these new Kraft flavors will offer a Stevia-sweetened option. I am not expecting this to be the case but a guy can hope, right?
Sodastream CEO, Daniel Birnbaum had this to say about the new line of stevia-sweetened flavors:
“Diet flavors sweetened naturally with stevia are another key milestone in our commitment to provide healthier alternatives to pre-packaged carbonated drinks…We remain committed to continue empowering consumers with better more innovative products.”
Not only is the announcement appropriately timed by following Sodastream’s positive quarterly results but it also shows that Sodastream continues to keep its fingers on the pulse of their consumer. It will be interesting to see what new products and flavor options Sodastream will bring is in 2012.